Social Media Killed Blogging, and Here’s a Warning
The 2000s were the glory days of blogging. Everyone seems to have a blog, and you can often find interesting, insightful, thoughtful articles written by people who aren’t news organizations. Entire communities gather in the comments section, and there are rich connections among bloggers who act as thought leaders on a variety of issues.
Then Facebook came along, and many people stopped maintaining their blogs altogether, preferring to build communities online. The appeal is convenience, and their audience automatically sees new content when they update the page.
But where are the bloggers now? As Facebook started to lose its luster, these bloggers also lost their online audience, and the value of their content on Facebook was declining.
You can’t put your content assets in someone else’s hands
This would cause a single point of failure.
You spend years building content and connections on third-party sites, but no tech company is always at the top of the list. Facebook usage has been declining, and that trend will continue as people get bored.
But what happens when you invest all your digital reputation in a company that is losing users? Without your own online presence, you are at the mercy of third parties who can change their policies at any time. What’s more, you have no control over comments and cannot moderate them.
Site allows you to collaborate with other channels
There’s no reason you can’t have a website and social media at the same time. If you have a post or product, write it on your website first, then promote it on social media with a link to your website. You can quote your website on eBay, facebook, Instagram and everywhere else you are. Once a customer enters your website, you are in control of the user experience. You can view analytics, direct them to your most profitable channels or products, and generally serve your visitors in a more targeted manner.
Your website is future-proof
A good website is your brand and asset. You won’t lose these assets, let alone get banned, because of the rise and fall of a certain social media. Ultimately, third-party social platforms will come and go. You should use them as often as possible, but never give up control of your brand. The website is the key to bringing everything together. All your social media feeds should be like a spider’s web, with your website in the middle, serving you.
Never put all your assets only on social media. Because sometimes they fail for reasons beyond your control, and you have nothing left.
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